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Prosper Insights & Analytics Unveils Consumer Travel Trends at US Travel's ESTO2024 Conference

This week at the US Travel’s ESTO2024 Conference in Columbus, Ohio, Prosper Insights & Analytics presented groundbreaking “consumer futures” data, shedding light on the evolving travel behaviors of U.S. consumers.

2024 Easter Spending Expected to Top $22 Billion

The total figure is the second highest in the survey’s history, after last year’s record-setting $24 billion when the holiday fell nine days later in the year.

Research Breakthrough With 99% Accuracy In Spending Projections

Researchers at the University of Auckland Business School use Prosper's consumer confidence data to forecast revenues for various retail categories, achieving an unprecedented 99% accuracy.

Prosper Insights & Analytics and Acxiom Expand Partnership to Create Powerful Predictive Audiences

This partnership enables brands to increase the accuracy and predictive power of their omnichannel marketing efforts, resulting in consumers receiving more relevant offers when they are most interested in considering a purchase.